The DoNation Campaign engages workplaces of all sizes and across all industries in efforts to improve awareness about organ donation and transplantation and to sign more people up as organ, eye, and tissue donors.
2024 DoNation Campaign: A Lifesaving Commitment
1,434 workplaces helped add 23,104 donor registrations from October 2023 to September 2024
Through the 2024 DoNation Campaign, workplaces of all sizes and industries came together to encourage organ, eye, and tissue donation. A total of 1,434 partners—including 1,265 hospitals and 169 other workplaces—joined with donation organizations to inspire 23,104 new donor registrations!
Since HRSA’s organ donation campaign began 13 years ago, partners have helped over 662,500 people register as organ, eye, and tissue donors. Thanks to these efforts, more organs are available for life-saving transplants, helping people across the country live longer, healthier lives.
View the roster (PDF - 1 MB) of 2024 campaign partners who earned recognition, sorted by state and Organ Procurement Organization service area.
Join the 2025 DoNation Campaign
Creating donation-friendly cultures
Workplaces large and small, across every business sector are invited to join the DoNation Campaign! Help create a donation-friendly culture in your workplace using free DoNation tools and resources. Be part of the program that has encouraged over 662,000 Americans to become organ donors since 2011! Sign up as a DoNation Partner.
How it works
Download the DoNation Toolkit to get started. Plan your workplace outreach activities using the DoNation Campaign Scorecard. Work with your local donation organization to track the number of people who sign up as organ donors as a result of your outreach. Submit your scorecard before September 30. Earn recognition from HRSA. Celebrate your success!
For more information about DoNation, email DoNation@hrsa.gov.
Use the DoNation Toolkit and Scorecard to ensure your campaign is a success. Download the resources and get started! Use video resources and tutorials to stay up to date, get inspired, and connect with the organ donation community.
Videos
- How to Sign Up as an Organ Donor
- How Organ Donation Works
- Five Strategies for Success in DoNation
- Join the DoNation Campaign to Sign Up Organ, Eye, and Tissue Donors
- 2023 DoNation Campaign Recognition Video
- How to Use the DoNation Scorecard
Additional DoNation resources, including social media graphics, screensavers, and customizable templates are available in the Outreach Materials Library.
Use the glossary below to learn more about activities that typically happen within hospitals and healthcare environments. Then, work with your local OPO to find ways to execute similar activities in your workplace and earn scorecard points!
Community health fairs & screening events
Just as many hospital workplaces sponsor annual blood drives or health screenings, your workplace can implement organ, eye, and tissue donor registration drives. Provide information about the importance of organ donation, bust common organ donation myths, and give visitors the chance to sign up as donors on the spot. Your OPO can help with planning, themes, or coordinating efforts with other DoNation partners.
Donor memorial services & celebrations
Donor memorial services and other donation celebrations are ways of honoring those who gave the ultimate gift. When celebrating a specific donor, their family and friends are typically invited to attend, and the service provides a chance to celebrate and remember the donor’s life. Attendees share their gratitude for the donor and their legacy of generosity. Within your workplace, consider holding ceremonies that honor organ donors broadly, by lighting candles or conducting other ceremonial services. Your OPO can help with ideas and planning.
Flag raising ceremonies
Flag raising ceremonies honor organ donors and families by raising the Donate Life America flag. Typically, these ceremonies are held at hospitals, especially during National Donate Life Month in April or following an organ donation. However, any workplace with a flag pole is encouraged to fly the Donate Life America flag at any time during the year as a display of remembrance, hope, and support for organ, eye, and tissue donation. Work with your local OPO to hold a flag-raising ceremony or find alternate ways to participate.
Living donor programs
Invite people who are or have been affected by and connected to organ donation and transplantation to speak with your workplace about their experience. Use this as an opportunity to share the importance of signing up as a donor. Reach out to your local OPO to be connected with individuals involved in organ donation outreach.
Donor honor walks
Donor honor walks are commonly held at hospitals to honor those who chose to donate their organs. Hospital staff line the hallway leading from the donor’s room to the operating room as the donor, accompanied by their family, is transported for organ recovery. Honor walks are a solemn and inspirational occasion to reflect on the power and generosity of giving the gift of life. Your OPO can help you find ways to honor donors or hold a memorial walk or service to broadly recognize those who gave the ultimate gift.
Register for upcoming DoNation webinars and access recent webinar recordings.
Upcoming webinars
Dive into DoNation: 2025 Campaign Kickoff Webinar
Wednesday, October 30, 2024
2 – 3 p.m. ET
Attendees will explore an ocean of opportunities in organ donation advocacy, from campaign goal setting to activity planning, and learn best practices for creating a path to recognition. A live Q&A will be available throughout the webinar to receive answers for all your DoNation Campaign questions! Register for this webinar.
Webinar recordings
- DoNation Kickoff Webinar
- DoNation Town Hall Webinar Main Room
- DoNation Town Hall Room 1: Equity in Outreach and Engagement
- DoNation Town Hall Room 2: Strategies for Identifying and Recruiting New Workplace Partners
- DoNation Town Hall Room 3: How to Use and Maximize the Scorecard for Recognition
- DoNation National Donate Life Month Webinar
- Building DoNation, One Partner at a Time Webinar
- DoNation National Minority Donor Awareness Month Webinar
- 2024 DoNation Campaign Kickoff Webinar
- Advancing DoNation: Finding Strategic Partners Webinar
- Share the Love: Donor Day 2024 Webinar
- Scorecard Superstars: National Donate Life Month 2024
- National Minority Donor Awareness Month: Prioritizing Diversity in Organ Donation Outreach