The Hospital Organ Donation Campaign is a special effort of the Workplace Partnership for Life. Hospitals across the country work with donation organizations and their state hospital associations to conduct donation registration drives, social media campaigns, and other events to raise awareness and register donors within their hospital facilities and communities. Each year, the campaign provides a list of 40 activity ideas that participants can choose from to implement in their areas. Hospitals that reach various point levels for conducting activities are recognized by HRSA and the campaign’s national partners each year.
Not Enrolled in the Hospital Campaign? Complete the Enrollment Form and follow instructions to submit. You will become a partner in the vital effort to promote donor awareness and registration and, by doing so, help increase the number of donors on your state’s donor registry. For more information, or questions about enrollment in the Hospital Campaign, contact email@example.com.
Currently, 1,997 hospitals are enrolled in the campaign. They work with all 58 of the nation’s organ procurement organizations (OPOs), 34 Donate Life America state teams, and 27 hospital associations.
Phase V of the Hospital Campaign ended with great success on April 30, 2016. More than 200 hospitals joined the campaign in Phase V, and 47 percent earned recognition for conducting activities that promote donor registration. This dynamic collaboration continues to energize a nationwide network of advocates for organ, eye, and tissue donation. See the full list of partners recognized (PDF - 110 KB).
View the Hospital Campaign “Thank You” video featuring Capt. Melissa Greenwald, Acting Director of the Division of Transplantation. The video highlights the campaign’s successes in Phase V.
Hospitals around the country are working to promote donation by conducting awareness and registry activities in their facilities and communities with support by their OPOs, Donate Life America state teams, and hospital associations.
Campaign participants have the opportunity to earn bronze, silver, gold, and platinum level recognition. Hospitals earn points toward recognition for each activity completed on the activity scorecard. An updated toolkit of communications tools and graphics will be released soon.
Crozer-Chester Medical Center in Upland, Pennsylvania, held Christmas in July last summer when they put a Christmas tree decorated with organ donation messages in the hospital lobby. Joell Alter, director of marketing and patient outreach services at Crozer-Keystone Health System, said he was blown away by how much conversation was started among patients, staff, and visitors because of the display. “I can’t recall a time when conversation about donation was not happening in the hospital lobby.”
Hackensack University Medical Center (HUMC) was first to earn gold recognition in Phase IV. OPO partner New Jersey Sharing Network staff promoted the value of early goal setting, team and coalition building, and fostering healthy competition among hospitals. HUMC’s media outreach, registry tables, new employee orientation, and critical care committee presentations propelled the campaign with opportunities for individuals to learn about donation and join a donor registry. The team’s social media generated campaign buzz and drove traffic to hospital and OPO Web pages.
South Texas Health System, partnering with the Texas Organ Sharing Network and its own South Texas Transplant Center, continued existing donor awareness programs and launched new ones. Donor drives, donation flag raising events, donor recognitions, and community health events were held throughout the system. Efforts reached beyond the hospital—a motorcycle club raised a donor flag at city hall and honored a member as the first "registered" donor in the Rio Grande Valley in 2013. Word of the campaign and the critical need for donors spread throughout the community thanks to the media and engagement tools. Now, 93 percent of the region's hospitals are enrolled in the campaign.
These associations and organizations support the Hospital Campaign by offering planning advice, promoting the campaign to their members, and recognizing partners for their successes in the campaign.