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VII. STRATEGY/DRIVER 5: FINANCIAL
INTELLIGENCE Throughout the site visits to high-performing
transplant centers, interviewees cited the importance of financial
awareness and management in optimizing organizational performance
across transplant-related services. Here, “financial intelligence”
refers to the carefully calibrated mix of strategies, processes,
systems, and skills necessary to achieve and maintain transplant
program financial strength.
Key enablers contributing to transplant center financial
intelligence include sound financial planning, focus on accurate
cost accounting and cost management, maximizing third-party
reimbursement through effective payer contracting, establishing
mutually beneficial payer relationships, and providing transplant-specific
financial counseling and coordination to patients and families
early and often. These tasks are particularly complex within
transplant centers where financial intelligence must take
into account both internal and external drivers and trends.
The transplant centers visited continue to develop and use
better approaches for optimizing, tracking, and rapidly adapting
their financial intelligence to align with evolving internal
and external drivers and trends. The programs we visited actively
cultivate relationships and communicate regularly with other
departments involved with financial aspects of transplant
programs to ensure effective coordination, knowledge transfer,
and rapid identification and resolution of any financial issues
that may arise.
The transplant centers actively monitor external drivers
and trends and factor these into financial intelligence. These
include maintaining mutually beneficial payer relationships
and understanding the impact of evolving clinical practice
patterns and technology on transplant program costs and reimbursement
by third-party payers.
Staff at the sites we visited demonstrated high levels of
competency and subject matter expertise. This staff competency
is essential to understanding the complex reimbursement, payer
contracting, cost finding, and other issues involved in financially
managing a transplant program. Such expertise takes time to
develop, and high-performing transplant centers buy, lease,
or develop it internally, depending upon their individual
circumstances.
Exhibit 7 summarizes the four key change
concepts and related action items that correspond with Strategy/Driver
5: Financial Intelligence.
Exhibit 7:
Strategy/Driver 5: Summary of Key Change Concepts and Action
Items
| Key
Change Concepts |
Action
Items |
| 5.1 Track and understand
your program finances, reimbursement mechanisms, performance,
and volume
|
5.1a If possible, establish
the transplant program as a separate cost center.
5.1b Communicate with people who
are responsible for finances as well as other hospital
departments to understand the “multiplier” or “spillover”
impact of transplant services. 5.1c
Encourage open communication and collaboration among financial
staff, administrative staff, and clinicians to understand
transplant cost and revenue drivers, the clinical aspects
of transplantation that affect cost, and emerging clinical
practices and technologies that are affecting the field.
5.1d Accurately prepare and understand
Medicare cost reports and involve clinical and other staff
in ensuring that all Medicare costs are recognized.
5.1e Convene monthly or quarterly
transplant revenue management meetings with all staff
involved in any part of transplant finances, including
the front-end and back-end staff (e.g., billing personnel,
patient financial services, financial coordinators, managed
care managers, transplant administrators). |
| 5.2 Negotiate payer contracts with
awareness of program strategy, finances, and strengths
|
5.2a Model contracts and rates based
on program costs and actual patient resource use.
5.2b Recruit dedicated, expert transplant
contract managers and dedicated and expert financial coordinators.
5.2c Monitor shifts and changes
in payer mix. 5.2d Monitor payer
policies and annual coverage changes. 5.2e
Seek diverse payer mix to ensure that financial
viability of transplantation is not dependent on one payer.
5.2f Leverage program strengths
(e.g., quality outcomes, ability to take on tough cases,
transparent pricing, being one of few transplant centers
in the region) to negotiate payer contracts.
5.2g Educate payers about program strengths
and outcomes to increase payer referrals. |
| 5.3 Develop and maintain constructive,
mutually beneficial payer relationships
|
5.3a Make fairness an explicit aim
in relations with payers (e.g., communicate mistakes in
payment to payers even when they would have been financially
advantageous to the hospital). 5.3b
Provide predictable pricing to payers. 5.3c
Establish open, ongoing communication with payers and
contact them for multiple reasons, not just when there
is a problem (e.g., to let them know about new programs
at the hospital and new advances and practices in the
transplant program). 5.3d Involve
transplant program clinical staff in maintaining relationships
with payers. |
| 5.4 Provide transplant-specific counseling
and coordination to patients and families
|
5.4a Help patients with handling all
transplant financial matters and offer assistance with
financing their transplant services. 5.4b
Help patients identify ways to fill gaps in their insurance
coverage, including switching health plans where appropriate
and feasible. 5.4c Assist patients
with billing matters by being their liaison to the hospital
billing department. |
Key Change Concept 5.1: Track and understand
your program finances, reimbursement mechanisms, performance,
and volume.
It is important that transplant programs have an accurate
picture of the full range of services they provide and the
support they receive from other hospital departments that
influence their financial performance. Tracking and understanding
their costs and revenues on a payer and service-specific basis
allows programs to identify areas of profit and loss and to
develop plans to better optimize future performance.
To accomplish this, at the transplant centers we visited,
financial managers and administrators work closely with the
clinical leadership to understand cost and revenue drivers.
As described below, establishing the transplant center as
a separate cost center helps create the structure and accountability
needed to understand these drivers and to support the alignment
of clinical and economic incentives. In addition to producing
internal synergies, this clinical and economic integration
allows for transparent pricing and better value for payers.
Close cooperation between clinical and financial staff also
facilitates mutual understanding of the financial impact of
potential future program initiatives. These may include considering
and assessing the downstream effects of possible medical staff
growth and technology infusions on center financial health.
For example, the addition of a transplant specialist may require
additional support staff and space should patient evaluations
and other transplant-related activities generated by the new
specialist significantly increase.
Financial managers at the transplant centers visited spoke
of the importance of accurately preparing Medicare cost reports
to track and understand drivers of transplant-related costs.
Awareness of program costs and utilization allows transplant
staff to exercise effective internal financial management
and helps position the center to negotiate effectively with
public and private payers. As payer coverage and payment policies
change, it is also important that the financial team stay
abreast of these developments and inform administration and
clinical leadership of their possible financial implications.
Action Items
Given the inherent complexity of the transplant continuum
of care, centers and payers often negotiate payment arrangements
for covering transplant-related services, while managing financial
risk for both parties. A relatively common contracting approach
is to negotiate global payment rates that feature a single
payment for all transplant-related services provided. To minimize
transplant center financial risk, a keen understanding of
patient resource use and program cost is essential in developing
and updating global payment rates.
Awareness of local market dynamics also plays a role in
contract negotiating strategies. For example, transplant centers
that dominate their local markets by such attributes as size,
market share, or patient outcomes may have negotiating leverage
with payers seeking to include transplant services with their
provider networks.
Action Items
Building and maintaining solid professional relationships
with payers is a high priority among transplant center staff
whom we interviewed. This involves proactive communication
and transparency of financial and clinical data.
Effective communication is critical in view of the complexity
of transplant center-payer interactions. We found that transplant
center staff work closely with their payer counterparts in
sharing the specialized clinical and other knowledge needed
to make informed decisions regarding coverage and billing
for clinical and supportive transplant services. Center staff
also establish open lines of communication with payers about
topics of mutual interest, such as new or expanded hospital
programs and new technologies or other practices in the transplant
program.
Transparency supports the ability of centers to provide
more predictable pricing to payers, because transplant data
critical to establishing equitable and predictable service
pricing are shared with payers. Examples of data used to develop
payment rates include costs, utilization, patient acuity,
and outcomes. Action item 5.3b provides several site-specific
examples of the benefits of transparency to payers and centers.
Action Items
Aside from the considerable clinical challenges facing transplant
patients and their families, financial challenges loom large.
This is particularly burdensome for the many patients who,
along with their families, have been compromised financially,
as well as physically and emotionally by the time they are
eligible for transplantation. The centers that we visited
demonstrate “patient-centered” approaches and other means
to provide financial counseling, coordination, and assistance
during all aspects of the transplant experience.
Financial assistance is a major focus of transplant patient
support. As the first point of contact, financial counselors
educate patients about their insurance status and the implications
of any gaps in coverage. For example, patients lacking proper
coverage may not be able to afford their immunosuppressant
regimens, which would seriously compromise graft survivability.
Because many patients and families are not initially aware
of the financial implications of transplantation, providing
accurate and timely information, options, and guidance allows
them to make necessary and timely financial arrangements.
Financial coordinators maintain “constant contact with
patients on the waitlist” to monitor and often help them
manage their finances, even those aspects not pertaining directly
to transplantation, but that will improve or stabilize their
financial status through and following transplantation. As
described below in one action item example, financial coordinators
serve as intermediaries between transplant patients and the
hospital billing department to resolve issues and reduce patient
stress. With their extensive experience with Medicare and
State Medicaid programs, financial coordinators also are able
to help low-income patients become eligible for publicly-funded
coverage.
Action items 5.4a-5.4c feature examples of practices from
centers that we visited that are designed to offer transplant
patients the attention that may be required to address financial
challenges.
Action Items
- 5.4a Help patients with handling all transplant
financial matters and offer assistance with financing their
transplant services.
- At the Duke University Medical Center, patients are
educated early and repeatedly regarding the cost of
transplantation and coverage provisions. Financial coordinators
assigned to each transplant program communicate with
potential transplant patients early in their evaluation
process about the financial responsibilities associated
with transplantation and continue interacting with patients
to answer questions, provide resources, and minimize
confusion throughout the entire transplant process.
The coordinators have a checklist of information to
cover with patients, including explaining their insurance
coverage, reviewing the transplant approval process,
outlining the various expenses involved with successful
transplant procedures (e.g., travel and lodging while
at Duke for evaluations and surgery), and offering ways
to secure additional financial resources (e.g., applying
for disability, fundraising, pharmacy benefits) if needed.
- The financial counselors at the University of California,
San Francisco make patient education one of their top
priorities. They help patients maintain, manage, use,
and understand their health insurance. Six months before
patients are ready for transplantation, financial counselors
seek to ensure that they have adequate insurance coverage.
They also conduct a complete analysis of various “what
if” financial scenarios and review solutions and options
with patients. Financial coordinators that are successful
in this role can help to ensure timely transplantation,
avoid unnecessary further deterioration of a patient’s
condition, and contribute to better patient outcomes.
- 5.4b Help patients identify ways to fill gaps
in their insurance coverage, including switching health
plans where appropriate and feasible.
- At Stanford, financial coordinators have regular
contact with patients on the waiting list regarding
their insurance and any gaps in their coverage. They
help patients identify and secure alternate sources
of coverage or other assistance, such as reduced-cost
medications through local county hospitals. For example,
the financial coordinators may try to work with patients
to change their coverage, such as making a change during
open enrollment. They also consider the health care
coverage status of any dependent family members and
may seek to intervene as appropriate because insufficient
coverage can drain family resources and can indirectly
affect patients’ transplant experience, treatment regimens,
and ultimate health outcomes.
- The priority among the financial managers and coordinators
at Clarian Health is to make sure that “patients
suffer the least financially.” They accomplish
this by verifying insurance benefits, determining coverage
for transplantation, and obtaining any necessary approvals
prior to the patient’s initial evaluation. If gaps in
coverage are identified, the financial coordinators
work with the patient to try to secure alternate coverage.
This allows any gaps in coverage to be addressed before
the evaluation phase begins.
- 5.4c Assist patients with billing matters by
being their liaison to the hospital billing department.
At Stanford, patients are asked to contact their
financial coordinators if they receive a bill from the hospital
billing office. As a result, financial coordinators can
assist in managing the billing and payment process and help
diminish unnecessary exposure of patients to what may be
a confusing and stressful experience.
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