About the Campaign
The Hospital Organ Donation Campaign was launched in June 2011 as a special effort of the Workplace Partnership for Life. Through the campaign, organ, eye, and tissue donation organizations work with hospitals to create engaging donation registration drives, social media campaigns, and other events to raise awareness and register donors within the hospital's facilities and local community.
This national campaign was inspired by a very successful donor registration campaign conducted by the Louisiana Organ Procurement Agency (LOPA) and the Louisiana Hospital Association (LHA) in 2008 and 2009.
Read press releases about the Hospital Organ Donation Campaign.
Workplace Partnership for Life campaign gets major support from hospitals AHA Partners with HRSA on Organ Donor Registration Campaign
Hospital Campaign Begins Phase IV
327,815 donor designations in years 1-3
Year 4 of the Hospital Campaign runs from August 2014 through April 2015, with goals of:
- 100,000 registry enrollments
- More enrollees
- Active participation among enrollees
Get the ToolkitEnroll today and become a Hospital Campaign Partner.
This dynamic collaboration continues to energize a nationwide network of advocates for organ, eye, and tissue donation. To date, enrollment includes:
- 1,363 hospitals and transplant centers
- 58 organ procurement organizations- 100% enrollment of OPOs
- 25 Donate Life America partners
- 26 hospital associations
Last year, 538 partners earned gold, silver, or bronze recognition for their excellent work promoting enrollment in state organ donor registries. See the full list of partners recognized.
This year’s campaign offers partners another opportunity to earn recognition. The updated Hospital Campaign Toolkit materials include the campaign guide and scorecard, featuring more than 40 ideas for activities. It provides an easy way to record actions and earn points. It also includes:
- Templates for letters and emails
- Newsletter items
For more information, or questions about enrollment in the Hospital Campaign, contact email@example.com.
Campaign Stories: Partners in Action
|South Texas Health System, partnering with the Texas Organ Sharing Network and its own South Texas Transplant Center, continued existing donor awareness programs and launched new ones. Donor drives, flag raising events, donor recognitions, and community health events were held throughout the system. Efforts reached beyond the hospital-a motorcycle club raised a donor flag at city hall and honored a member as the first "registered" donor in the Rio Grande Valley in 2013. Word of the campaign and the critical need for donors spread through the community thanks to the media and engagement tools. Now, 93% of the region's hospitals are enrolled in the campaign. (Pictured: "Gold Award Ribbon" cake, presented to the coordinating team and Hospital CEOs when receiving WPFL recognition award.)|
|Small but Mighty! 25-bed Howard Memorial Hospital in Arkansas celebrated its Hospital Campaign at an event that the local Chamber of Commerce helped sponsor. (Pictured: Winner of the hospital-sponsored Dierks High School essay contest read her essay at the kickoff and received a $100 prize.)|
|Gift of Life Michigan and the Michigan Health & Hospital Association found fresh ways to engage hospitals in their campaign. “New ideas are key right now,” said Gift of Life’s Betsy Miner-Swartz, citing “Waiting to Live” video stories featuring patients waiting for organs, for hospitals to show during donor drives. (Pictured: Jai’Wan Davis-Harbor, 11, and his mother Cherisse, appearing in one of Gift of Life Michigan’s “Waiting to Live” video stories.)|