Workplace
Partnership
Workplace Partners
A collaboration with companies and employee groups of all
sizes to make information on donation available to employees.
Employers and employee groups are to be encouraged to develop
their own campaigns. The following are “charter”
members:
| Aetna |
Ashland, Inc. |
Ford Motor Company |
| Allfirst Bank |
Bank of America |
General Motors Corporation |
| Alticor |
Bar Laboratories |
MetLife |
| American Airlines |
Baxter Healthcare |
3M |
| American Chiropractic Association |
Daimler Chrysler Corporation/
United Auto Workers |
United States Postal Service |
| Aon Corporation |
Family Circle Magazine,
a publication of Gruner and Jahr |
Verizon |
The Workplace Partnership for Life is truly a win-win campaign
in which everyone can play a significant role in recruiting
potential organ, tissue, marrow, and blood donors. Thousands of U.S. corporations, organizations, and associations
are working to create a "donation friendly America"
by joining the Workplace Partnership for Life. Participants
offer employees or members an opportunity to learn about,discuss,
and make decisions concerning the donation of organs, tissue,
marrow and blood. Many partners have created innovative donation
awareness programs, and this site offers some good examples
of these successful efforts. We have a wide range of partners
of every size in locations all across America. Perhaps one
of them has designed a promotion program that will work for
you. This site is for us to learn from and share with each
other. Let us know what you are doing. We look forward to
hearing from you.
New Partners:
Greater Detroit Auto Auction has leveraged its media advertising to support organ/tissue/eye donation in Michigan, inviting several radio stations to provide information about the state's Organ Donor Registry at their event booths. TV20 in Detroit and GDAA created a 15 second public service announcement that aired during April’s National Donate Life Month to promote the Donor Registry and the state's Donor Drive 2010 campaign.
Greater Detroit Auto Auction places an information card on joining the state's donor registry in gift bags given to participants at their twice weekly auctions and twice a month invites a local volunteer to provide attendees the opportunity to sign up on the state's donor registry.
Michigan's Donor Drive 2010 "widget" internet tool appears on Greater Detroit Auto Auction’s website and its Facebook page which has promoted the state's donor registry multiple times. After a representative from GDAA took a tour of Gift of Life Michigan, photos of the organ recovery organization's facilities were posted on its Facebook page.
A local news crew visited Greater Detroit Auto Auction, video taped the business facility and its visual promotion of organ donation, and interviewed GDAA about Michigan’s Donor Drive 2010 campaign. A 1 minute segment aired on the 10:00 PM news, and a summary and the video were posted on TV20 Detroit News station's website.
Quest Diagnostics chose National Donate Life Month to announce to its employees that it has become a Workplace Partner for Life (WPFL). On April 16, Quest Diagnostics rolled out its Partnership with posters and distribution of materials to its sites across the country. An internal Website will make organ and tissue donation information available for the company's 43,000 Quest Diagnostics employees. As a Workplace Partner, Quest Diagnostics joins the U.S. Department of Health and Human Service’s initiative to work with companies, associations, and organizations of all kinds to raise awareness of organ and tissue donation and increase the number of designated donors.
Search
for companies that are current members of the Workplace
Partnership by State or Select All. They are listed alphabetically.
Workplace Stories
Partners:
AETNA provided donation information at wellness fairs and made organ/tissue/marrow donation information available at blood drives. Employees will be informed about donation via company newsletter, e-mail communications, internal web site and special mailings. Materials about donation were distributed through AETNA 's Diverse Employee Networks, every AETNA Volunteer Council throughout the Nation, and six regional Emerging Markets Heads. AETNA headquarters referred all AETNA offices to this web site for a list of organ procurement organizations available to help with local awareness programs.
AMERICAN COLLEGE of HEALTHCARE EXECUTIVES has a donation icon on the home page of its Web site that leads to a message from the COO/System Executive Vice President, and links to 11 donation related sites. An organ/tissue donation slogan followed the e-mail employee signature line and was included on fax cover sheets and the "on-hold" messaging system. An article on donation was included in each new member packet and the November/December 2001 issue of Healthcare Executive contained an article on organ/tissue donation.
AMERICAN CHIROPRACTIC ASSOCIATION included a one-page article by former HHS Secretary Tommy G. Thompson in the November/December 2001 issue of the Journal of the American Chiropractic Association and featured a story of two ACA members who are organ transplant recipients. Each agreed to be a spokesperson in the ACA/HHS effort to increase donation. ACA's membership newsletter included an article and detailed plans on Workplace Partnership participation to encourage their members to join. ACA also included a fact sheet, "Donate the Gift of Life," in its member newsletter (readership approximately 11,000). Included with the article were a donor card, Q&A's about donation, and the suggestion that members photocopy and place fact sheets in waiting rooms. Then Acting Surgeon General Kenneth P. Moritsugu, M.D., spoke about the importance of donation to ACA's National Legislative Conference in Washington in March 2001.
BLUE CROSS/BLUE SHIELD of TENNESSEE launched an education campaign to inform employees of benefit coverage for transplants and created donation awareness with sessions that reached a total of nearly 3,000 employees at three offices in Chattanooga and one in Nashville . Session participants received Blue Jean Casual stickers allowing them to wear blue jeans to work on a day of their choice. The stickers incorporated the Donate the Gift of Life ribbon/heart logo.
DAIMLERCHRYSLER provided donation information to all employees through posters and its newsletter, DC TIMES. In addition, inner company DCTV, with screens by elevators and lunch rooms, aired information on donation in all manufacturing plants.
ESSEX COUNTY, NEW JERSEY was the first local government entity to join the Workplace Partnership. The Essex County Chief Executive pledged to make employees aware of the benefits of donation at an event attended by government officials, New Jersey donation network officials, and Essex County employees who are organ or tissue donation recipients or awaiting a transplant.
GENERAL MOTORS/UAW had a model program, Life Match, a joint recruitment effort of GM/UAW, that added 3,000 employees (25 percent of whom are from diverse backgrounds), to the National Marrow Donor Program. Other companies are now using the GM/UAW model to promote donation in their workplaces.
NATIONAL BENEVOLENT AND PROTECTIVE ORDER OF ELKS, the Nation's largest fraternal organization, joined the Workplace Partnership in August 2001. Beginning in 2003, an organ and tissue donor card has appeared on the reverse side of all Elk membership cards.
NATIONAL SPEAKERS ASSOCIATION posted on its web site a letter supporting donation from NSA's president. The letter, reached by clicking on the ribbon heart donation symbol on the home page, urged members to make a personal decision about donation and to mention donation during public presentations. NSA also placed an "NSA Gift of Life Donation Awareness Campaign" card, which included two donor cards, in the January/February issue of "Professional Speaker."
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