Campaign Creative Tool Kit

• Focus:  The Campaign Creative Tool Kit offers all National Partners, OPO/DLA Partners, and Campus Partners with resources and tools to support their participation in the 2009 National Donation Campus Challenge and thus help increase organ donation awareness and donor registration. The Campaign Creative Tool Kit includes graphic campaign imagery and templates, such as email blasts, web banners, table tents, posters, and electronic postcards, which may be used by National Partners, OPO/DLA Partners, and Campus Partners in all campaign communications.

  The materials include a consistent 2009 National Donation Campus Challenge central image and feature a unified call to action. Each file is saved in .jpg format, to enable you to download and customize as needed. All materials within the Campaign Creative Tool Kit provide a link to the U.S. Department of Health and Human Services, Health Resources and Services Administration’s web site, www.organdonor.gov/campus and/or may be customized by OPOs/DLAs to include website links to State organ donor registries or donor information sites.

Tool Kit Materials:

• Main Images - There are twelve graphic images of various sizes depicting an image of one person equals eight people with the phrase "One organ donor can save 8 lives". Including the banner The National Donation Campus Challenge 2009 and the HHS and HRSA logo.
  
  
• Alternative Images - There are twelve graphic images of various sizes with a picture of a stadium full of people. Including the banner The National Donation Campus Challenge 2009 and the HHS and HRSA logo. Also there are different phrases promoting organ donation.
  
  
• Directions for Embedding a URL Link in an Image:

  You will want to link from these jpeg files, once you have placed them on your web site or inserted them into emails.  Here’s how: “select” image, right click, then select “hyperlink” on the drop-down menu.  To embed the HRSA Campus Challenge web pages link, at “address” insert http://www.organdonor.gov/campus and then click “OK.”

Main Images

• Click the thumbnails to see larger sample images

Alternative Images

• Click the thumbnails to see larger sample images

1. Image of (Stadium) – Email blast– HRSA link Right click on Mouse to Download Image (1.11MB) Download EPS Zip file (3.84 MB)	2. Image of (Stadium) – Email blast – customized registry link Right click on Mouse to Download Image (1.09 MB) Download EPS Zip file (3.84 MB)
3. Image of (Stadium) – E postcard – HRSA link Right click on Mouse to Download Image (1.24 MB)  Download EPS Zip file (3.86 MB)	4. Image of (Stadium) – E postcard – customized registry link Right click on Mouse to Download Image (1.23 MB) Download EPS Zip file (3.86 MB)
5. Image of (Stadium) – Web banner – vertical – HRSA link Right click on Mouse to Download Image (837 KB) Download EPS Zip file (3.82 MB)	6. Image of (Stadium) – Web banner – vertical – customized registry link Right click on Mouse to Download Image (812 KB) Download EPS Zip file (3.82 MB)
7. Image of (Stadium) – Web banner – horizontal – HRSA link Right click on Mouse to Download Image (687 KB)  Download EPS Zip file (3.83 MB)	8. Image of (Stadium) – Web banner – horizontal – customized registry link Right click on Mouse to Download Image (669 KB) Download EPS Zip file (3.83 MB)
9. Image of (Stadium) – Tent card Right click on Mouse to Download Image (2.19 MB)   Download EPS Zip file (3.88 MB)	10. Image of (Stadium) – Poster – HRSA link Right click on Mouse to Download Image (13.79 MB) Download EPS Zip file (12.78 MB)
11. Image of (Stadium) – Poster – HRSA link Right click on Mouse to Download Image (13.73 MB)  Download EPS Zip file (12.60 MB)	12. Image of (Stadium) – Poster – customized registry link Right click on Mouse to Download Image (1.87 MB) Download EPS Zip file (973 KB)

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